Not aLways fun & games
Innovating the Guest Experience with Showbinz
Running a small theme park can be a challenge, especially with the constant need to create engaging experiences for guests while also managing costs and operations. For one small park, the solution to these challenges came in the form of Showbinz, a smart trash can with a built-in digital screen.
At first glance, Showbinz may seem like just a trash can, but its digital screen has the potential to transform the way small businesses—like theme parks—generate revenue. With a combination of ad revenue and in-park promotions, this innovative product proved to be the unexpected key to unlocking new opportunities for growth.
Leveraging Ad Revenue to Offset Costs
For many small theme parks, every penny counts. Whether it’s for maintenance, new attractions, or staffing, park owners are always seeking ways to make operations more profitable. Enter Showbinz: by installing these smart trash cans throughout the park, the owners were able to earn passive income simply by having the bins in place.
The system worked seamlessly by displaying targeted ads on the digital screens, tailored to the local market and the park’s own offerings. With a stream of local and national advertisers, Showbinz provided a consistent source of income without requiring the park staff to do any additional work.
The revenue from the ads helped offset some of the operational costs—such as cleaning, maintenance, and park upgrades—without the need for price hikes or additional fees to customers.
Increasing In-Park Sales with Targeted Promotions
One of the most exciting benefits for this small theme park was how Showbinz helped increase in-park sales. The digital screens allowed the park to showcase real-time promotions for food, drinks, merchandise, and upcoming events. This feature was particularly valuable in a busy setting, where customers might miss out on great deals or new attractions.
Imagine a family enjoying the rides and waiting for the next show when they notice an ad on a Showbinz screen that’s promoting a limited-time snack deal or a discount on park merchandise. These targeted promotions lead to more impulse purchases, like a cool drink or a fun souvenir.
Additionally, Showbinz helped the park promote special events like nighttime fireworks or seasonal celebrations, getting visitors excited about upcoming activities. This led to an increase in overall spending, with customers often adding on a meal, drink, or merchandise item they hadn’t planned on buying.
Enhancing the Guest Experience with a Modern, Clean Look
Theme parks are all about creating a memorable, immersive experience, and Showbinz added a sleek, modern element to the park’s atmosphere. The clean, digital screens made the park feel more high-tech and customer-friendly, which enhanced the overall guest experience.
As park-goers interacted with the digital screens, they felt more connected to the park, seeing live updates about what’s happening, as well as ads for products they were already interested in. This gave the park a forward-thinking feel, encouraging repeat visits and positive word-of-mouth.
Guests also appreciated the cleaner park environment, as Showbinz kept the trash collection more efficient without taking up much space. This added to the overall tidy, polished atmosphere that customers expect from a top-tier amusement destination.
Growing Revenue from Unexpected Sources
In addition to ad revenue and in-park sales, the park found that Showbinz provided a valuable source of brand exposure. With digital screens showcasing advertisements for local businesses, special offers, and even other attractions in the area, Showbinz allowed the park to earn revenue by simply providing valuable advertising space.
Local businesses in the area quickly realized that Showbinz could reach a captive audience of park visitors who were already in a spending mindset. The park itself wasn’t just benefiting—it was helping local businesses grow, too.
A Smart Investment That Pays Off
For this small theme park, Showbinz turned out to be a smart investment that paid off in multiple ways. Beyond just providing extra income through ads, it also enhanced the park’s overall operations and customer satisfaction. The park was able to:
Earn revenue from a new source without extra effort.
Boost in-park sales by promoting food, drinks, and merchandise to guests.
Enhance the guest experience with a modern, clean look.
Help local businesses through targeted advertising.
By incorporating Showbinz into their daily operations, the park was able to create a revenue stream that improved their bottom line without adding extra strain on their staff.
Could Showbinz Work for Your Park?
If you're a small theme park owner looking for ways to increase revenue while improving your guest experience, Showbinz may be the perfect solution.
Earn passive income by displaying targeted ads.
Boost sales of food, drinks, and merchandise with in-park promotions.
Enhance your park’s look with clean, modern trash cans that visitors will notice.
Help local businesses advertise in a high-traffic, captive environment.
It’s a smart way to generate more income and engage your visitors—all while keeping your park cleaner and more modern. If your theme park qualifies, you might even get Showbinz for free.
Find out if Showbinz is the right fit for your park today.
